Posted by: aaiello90 on: September 23, 2009

On the final card, I decided to market my skills as a personal trainer and nutritionist. I chose to keep the front of the card simple with a repetitive picture of treadmills, which people may consider intimidating or exhausting. So, I included the catchy copy, “Be Not Afraid”. The back of the card highlights my skills and how to contact me, in addition to the logo of the gym where I work. The purpose of this card was to make working out approachable to everyone, especially people who dread working out – that’s why I decided to keep both sides of the card simple.